Stay visible, organised, and confident in your pet business
Running a pet business can feel overwhelming at times – so many ideas, so many plates to spin, and the pressure of having to do everything yourself. From creating your product or delivering your service, to doing the accounts, showing up on social media, replying to messages, and trying to stay visible – it’s a lot.
That’s where the Pet Business Content Planner and Companion comes in.
This planner is designed especially for pet professionals, product makers, and pet-friendly businesses to help you feel more organised, in control, and confident as you grow.
What makes this planner special?
This A5 hardcover planner is packed with tools to support you in marketing your business in a way that works for you, including:
- Monthly content ideas and awareness days
Plan ahead with key dates like Dotty4Paws’ Canine Companion Day on 2nd October, Dogs in Yellow Day on 20th March, and themed months like Pet Anxiety Month (March) or Senior Pet Month (November).
These aren’t just for social media – they’re prompts for blog posts, email newsletters, campaigns and even press coverage. - Weekly layouts with habit trackers
Stay consistent with a full week-per-view diary spread, including space to track habits, jot notes and keep everything in one place. - Quarterly and monthly goals and reflections
For 2026, I’ve added 90-day planning pages to help you check in with your progress and focus on what really matters as the year goes on. - Words for When journaling prompts
This year’s edition features 12 new mindset coaching prompts based on the common challenges I see with clients – like managing comparisonitis, dealing with copycats, and working with the energy you have.
These guided exercises are informed by my ILM Level 7 Executive Coaching training and are there to support you through the wobbles.
Why you’ll love this planner
Whether you’re planning your content, setting goals, or reflecting on your wins, this planner is here to help you:
- Stay consistent and visible all year round
- Feel calm and focused rather than rushed and reactive
- Get gentle support when things feel a bit much
- Create time to work on your business – not just in it
It’s a space for you to gather your thoughts, make a plan, and move forward in a way that feels good.
About me
Hi, I’m Rachel Spencer – a journalist, accredited coach, and dog-friendly business owner. Since 2019, I’ve supported hundreds of small businesses in the pet industry to feel more confident and comfortable with self-promotion.
Alongside my coaching work, I run Sunnyside Cottage, a dog-friendly holiday cottage in Robin Hood’s Bay, and I know what it’s like to juggle everything while trying to stay visible and grow sustainably.
This planner brings together everything I’ve learned over the last five years, both practically and emotionally, to help you stay consistent, focused and supported.
Price and how to buy
The 2026 Pet Business Content Planner is £40 + postage.
As a Dotty4Paws friend, you can use DOTTY at checkout and get 10% off.
